The Face Book: A Collaborative Social Networking Project functions as a critique of Facebook, bridging gaps between artists affiliated with the Maryland Institute College of Art and Morgan State University networks. Participants were asked to challenge their beliefs and attitudes towards profiles, and the idea of identity as both online presence and network affiliation through community art.
By deconstructing the central mechanism of social software, the user profile, and analyzing it in the context of racial profiling and stereotyping, most students concluded that stereotyping plays a larger role in their lives than they previously thought or wanted. Indeed, user profiles are a way of stereotyping our own identity, a process many of us enter into freely, and without second thought.
After a month long exchange of information and art, the participants spreads were compiled into a book that was self published at blurb.com and presented at the Designs in eLearning Conference in 2010 at Savannah College of Art and Design.
